Brand Manager

We are Looking for a brand manager in North America, please kindly read the details below carefully and contact our Maono teams by EMAIL at the bottom according to the region & area.

Job Responsibilities: 

●With a full understanding of users/markets/competitions, according to the development strategy plan of the company, carry out the brand strategic planning and brand system construction, fully responsible for brand planning, design, promotion and management, establish and develop the brand culture and product culture.

●Responsible for the planning and promotion of the brand image, establish a brand management system. Establish, promote, and maintain the brand image from the perspectives of brand recognition, reputation, loyalty, etc. Plan professional content: braking user positioning, brand positioning, brand appeal, brand creativity, brand communication, brand promotion, etc.

●Lead and execute online and offline activities related to brand building, effectively enhancing the company's reputation：planning and execution of brand activities，such as press conferences, marketing activities, exhibitions, completing creativity and copywriting, promoting activities, coordinating activities resources, summarizing and evaluating activities.

●Accurately grasp the company's brand positioning and product design style, carry out brand planning according to market demand and changes, regional characteristics, and market information, formulate brand VI standards and supervise the implementation, and implement them in a planned and purposeful manner.

●Cooperate with industrial design and user experience teams to ensure that the brand concept is faithfully implemented in products and services. Cooperate with digital, retail, and marketing teams to revitalize our brand in these channels and experiences.

●Have some experience in understanding crowdfunding platforms and how to guide and use these communities.

●Supervise and manage the brand image to ensure the unified spread of the brand image.

●Pay attention to the latest developments in the industry, analyze the impact of the brand activities of peers or competitors on the company, and put forward corresponding strategies in a timely manner.

Qualifications:

●Bachelor's degree or above, proficient in spoken English,major in marketing, news, advertising, or related fields.
●5+ years of brand operation experience in the consumer electronics industry, experience in marketing is preferred.
●Be keen on building a brand, and have a strong interest and sense of mission in making Chinese brands international.
●Familiar with work remotely, experience in cross-border and cross-regional team management is preferred ●Proficient in brand management, brand positioning, and brand image shaping, with advanced copywriting planning ability, high aesthetics, and comprehensive ability of text visual output. ●With keen business and market awareness, information collection capablities, problem analysis, resolution, accurate market dynamic, and market directions, and excellent overall analysis and comprehensive management capabilities. ●With strong communication skills, good teamwork spirit, a strong sense of responsibility, independent thinking ability, observation, and adaptability, able to withstand greater work pressure ●Working experience in companies such as OPPO, VIVO, OnePlus, Zebao, ANKER, etc. is preferred.